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Survey Center Focus has been recognized by Impulse Survey as a TOP RATED FACILITY WORLDWIDEfor 10 consecutive years.
research capabilities
Survey Center Focus is equipped to handle virtually any kind of qualitative research, using respondents from a wide range of demographics. State-of-the-art technology captures every second of group interaction, and our support staff ensures that everything runs smoothly. We help you get answers to questions you and your clients have about your business.
- Ethnography
- Shopping Audits
- Team Shops
- Home or Office Observations
- One-on-One Interviews, Dyads or Triads
- Mock Jury Trials
- New Product Development
- Usability Testing
- New Concept Testing
- Advertising Effectiveness Research
- Intercept Interviews
- Product Placement
- Product Taste Tests
- Children, Teens and Parents
- Electronic Voting and Polling
Analysis and Interpretation
For added value, our researchers can provide intelligent analysis and interpretation of research results, and are always available to help clients better understand the dynamics of a given group. In addition to traditional focus-group research and analysis, our staff also conducts custom qualitative research.